Thriving through Adversity: Fundraising Success during Covid Lockdown

Introduction

In the face of unprecedented challenges posed by the Covid-19 lockdown in 2020, a sports charity aimed to organise a fundraising event. This case study highlights Quywater Partners' collaboration with the charity, where our virtual team rapidly assembled to provide strategic advice on effective gamified communication methods and incentives. The objective was to maximize the funds raised while navigating the constraints imposed by the lockdown. Our innovative solution, developed in just five days, helped the charity exceed their historical fundraising results and significantly increase member engagement.

Client Background

The sports charity, determined to continue their fundraising efforts despite the Covid-19 lockdown, sought Quywater Partners' expertise. They faced the unique challenge of running a fundraising event while adhering to social distancing restrictions and limited physical interactions.

Solution Provided by Quywater Partners

Leveraging our virtual team model, Quywater Partners swiftly assembled a team of experts to devise an effective strategy for the sports charity. Our goal was to identify gamified communication methods and incentives that would maximize member engagement and fundraising efforts.

Implementation and Process

Working closely with the charity, our team collaborated with Wasps Legends to develop a communication model that would captivate and engage members across multiple initiatives. Drawing on principles from behavioral economics, we harnessed various psychological traits to encourage active participation and donations.

Utilising gamification techniques, we created an interactive virtual fundraising platform that enabled members to contribute and engage from the safety of their homes. The platform was designed to provide a seamless user experience and promote friendly competition among participants.

Results and Impact

The collaboration between Quywater Partners, the sports charity, and Wasps Legends proved highly successful, surpassing expectations amidst the challenging circumstances of the Covid-19 lockdown.

By implementing the gamified communication model, the sports charity exceeded their historical fundraising records by over 43%. The innovative approach captured members' attention and motivated them to actively participate, resulting in increased donations and engagement.

Compared to similar campaigns conducted earlier under the same Covid-19 lockdown conditions, member engagement rose by over 27%. The interactive nature of the virtual platform, coupled with the incorporation of behavioural economics principles, fostered a sense of community and excitement among participants.

Client Testimonial

"Quywater Partners played a pivotal role in helping us navigate the complexities of fundraising during the Covid-19 lockdown. Their innovative approach and expertise in gamified communication methods allowed us to surpass our fundraising goals while keeping our members engaged and motivated. We are incredibly grateful for their support and the exceptional results we achieved together."

Conclusion

The partnership between Quywater Partners, the sports charity, and Wasps Legends exemplifies the power of resilience and innovation during challenging times. By leveraging gamified communication methods and incorporating behavioral economics principles, the sports charity successfully conducted a highly engaging virtual fundraising event during the Covid-19 lockdown.

We are proud to have supported the charity in their mission to raise funds and make a positive impact. Together, we have proven that with creative thinking and strategic execution, fundraising success can be achieved, even in the face of unprecedented obstacles.

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