Business Services Client: Strategy Review and Renew

Client
KLAS International
Project Type
Strategy Advisory
Project Year
2019
Klas International Partner breakfast
Klas International Partner breakfast

Expanding Horizons: KLAS International's Journey towards Enhanced Member Retention and Growth

Introduction

KLAS International, a prominent business networking club offering valuable introductory services, sought to overcome a plateau in their business growth. This case study highlights Quywater Partners' collaboration with KLAS International, where our objective was to revitalize their Partner program. The goal was to create a more expansive model, enabling significant growth in both the number and scope of services offered. The primary focus was on increasing member retention, expanding the member base, and enhancing the quality and quantity of suppliers.

Client Background

KLAS International had established itself as a trusted business networking club, but they faced challenges in sustaining member retention and attracting new members. Additionally, they aimed to diversify and improve the range of services offered while strengthening their supplier network.

Solution Provided by Quywater Partners

Recognising the need to rejuvenate the Partner program, Quywater Partners embarked on a collaborative journey with KLAS International. Our objective was to reimagine and enhance the existing program, making it more expansive and impactful.

Implementation and Process

To kickstart the process, Quywater Partners conducted a thorough review of the existing KLAS International Partner program. We analyzed the strengths, weaknesses, and potential areas for improvement. Through comprehensive discussions and consultations with KLAS International, we identified specific goals and aspirations for the enhanced program.

Drawing from our industry expertise, we recommended strategic adjustments to the Partner program, such as introducing a tiered structure to cater to varying member needs, expanding the range of services offered, and enhancing the criteria for selecting suppliers. We collaborated with KLAS International to develop a roadmap for implementing these changes effectively.

Results and Impact

The collaboration between Quywater Partners and KLAS International has yielded positive outcomes, driving member retention and facilitating business growth.

By implementing the enhanced Partner program, KLAS International experienced improved member engagement and increased member retention rates. The tiered structure allowed for personalised offerings and better alignment with members' specific requirements, ensuring maximum value and satisfaction.

The expansion of services provided under the Partner program attracted new members, expanding the club's reach and influence in the business networking community. The broadened scope of services offered also enhanced the overall quality and diversity of the KLAS International supplier network, providing members with a wider array of options.

Client Testimonial

"Quywater Partners has been a game-changer in our journey to revitalise our Partner program. Their insights, strategic guidance, and collaborative approach have been instrumental in increasing member retention, expanding our member base, and improving the quality of our suppliers. We are delighted with the results achieved and the growth opportunities that lie ahead."

Conclusion

The partnership between Quywater Partners and KLAS International has propelled the business networking club towards enhanced member retention, growth, and expanded services. By reimagining and enhancing the Partner program, KLAS International has solidified its position as a trusted platform for valuable business connections.

We are proud to have supported KLAS International in their quest for growth and improved member satisfaction. Together, we have fostered a thriving community that facilitates meaningful introductions, offers diverse services, and provides an invaluable platform for business success.


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